The Conference for API Documentation, Developer Experience & Developer Portals

API The Docs is an event for tech writers, API developers, product owners and developer evangelists who embrace documentation as a crucial aspect of a great developer experience. The conference is a great opportunity to share and discuss the latest best practices, strategies and new trends relevant to API documentation and developer portals!

Code of Conduct

API The Docs Amsterdam follows the ground rules of the Write The Docs community: be friendly, be respectful, be careful in the words that you choose. If you need to report any issue for a reason, please contact All reports will be kept confidential.

Speakers list is final

We're happy to share that the lineup is final – there'll be 11 talks in Amsterdam, based on many different industry experience. Looking forward to learn from all!

Ticket sale is open!


Super early-bird tickets are on sale now – buy your ticket till the end of July for only €100! Early-bird tickets will cost €125 in August and regular tickets will be €150 from September on. All ticket types are valid for both days & DevPortal Awards Gala.

See you in Amsterdam!

Save the new date: 10-11 October

We're thrilled to announce that for the first time API The Docs will be a 2-day event in Amsterdam! Day 1 will be the traditional single schedule presentation day and Day 2 will be an open space unconference. CFP is still open - submit the work you're doing so the community can also learn from it!


Sejal Parikh profile image
An Inside Look at a Large-scale Writer-driven REST API Doc Solution
Kelsey Lambert profile image
An Inside Look at a Large-scale Writer-driven REST API Doc Solution
Anthony Roux
What Makes an API Product Successful?
Jaap Brasser
Advancing Your API Strategy in an Infrastructure World
Maria Garcia Luengo
Bulletproofing Your APIs: Why Users’ Feedback Matters
Mark Simpson
Business Integration Made Easy with APIs
Lorna Jane Mitchell
GitHub as a Landing Page
Phil Sturgeon
API Descriptions as Production Code
Alvaro Navarro
Effective API Governance: Lessons Learnt
Steph Shin
How to embed UX thinking in your next API
Aaron Verber
Leaping Forward: Finding The Future of Your API Docs
Sven Strack
Engineer stunning (API) documentation



Traditional, single track presentation day at Room 0 of CIRCL.
08:30-09:00 Registration & welcome coffee
Grab your badge and drink a coffee.
09:00-09:30 Welcome by Kristof Van Tomme & Koen Adolfs
09:30-10:00 Lorna Jane Mitchell: GitHub as a Landing Page
You can write the best, most structured documentation in the world - and your users will still arrive by some other route. This session focuses on the GitHub repos that your documentation references, and how to prepare for these to be the entry point for someone.
10:00-10:30 Aaron Verber: Leaping Forward: Finding The Future of Your API Docs
Learn how to scale beyond old choices and find the next big thing for your API documentation. This talk will use the past, present, and future of Marqeta’s docs to provide a framework for growing and evolving your own.
10:30-11:00 Coffee break
11:00-11:30 Sven Strack: Engineer Stunning (API) documentation
Many of us have heard about Docs As Code. Applying the same tooling and delivery CI/CD (Continuous Integration and Continuous Delivery) pipelines as developers to improve the quality of (API) documentation sounds nifty. We’ll take a look at the philosophy, best practices and how to get started.
11:30-12:00 Jaap Brasser: Advancing Your API Strategy in an Infrastructure World
You can lead a horse to water, but you can’t make it drink. This is an accurate summary of what my initial journey of evangelizing API usage was like. In this talk I will take the audience through our journey, what worked, what didn’t work and what we learned along the way.
12:00-12:30 Anthony Roux: What Makes an API Product Successful?
In the jungle of public APIs, how do you build a product that will outplay the other ones? In today’s world having an easy to use API is not enough. Your competitors provide SDKs, interactive documentations, gamification, demos & tutorials. I will give your all the tips to have a rocking API product.
12:30-13:30 Lunch break
13:30-14:00 Maria Garcia: Bulletproofing Your APIs: Why Users’ Feedback Matters
The uncomfortable truth about DX: everyone talks about it, and yet only a few get it right. What about you? We know testing and feedback collection can be hard, but we’re here to tell you that it doesn’t have to be that way: from bug hunting challenges to hackathons, we’ve got a few ideas to share.
14:00-14:30 Mark Simpson, Alexandra Stramarko: Business Integration Made Easy with APIs
Integration is often seen as a technical burden rather than an opportunity to drive commercial relationships with customers. Get the proposition right through channel agnostic API-first documentation and you will attract business stakeholders as well as developers for sustained digital partnerships.
14:30-15:00 Coffee break
15:00-15:30 Kelsey Lambert, Sejal Parikh: An Inside Look at a Large-scale Writer-driven REST API Doc Solution at Salesforce
23 different REST APIs, 26+ teams, 150+ writers — how we built a unified solution. In this session, hear the inside story of how a handful of writers developed a REST API doc solution and earned the trust of executives and engineering teams across Salesforce along the way.
15:30-16:00 Alvaro Navarro: Effective API Governance: Lessons Learnt
Have you ever wondered how big companies deal with large amount of APIs? How do they keep consistency among the catalogue? Either if you are already running an internal API governance or you are thinking about start a new one, this talk will share our do’s and don’ts with the rest of the community.
16:00-16:30 Coffee break
16:30-17:00 Phil Sturgeon: API Descriptions as Production Code
API Description Documents (a.k.a “specifications”) can be used for all sorts of time and money saving things. Stop worrying about “keeping specs in sync with code” and use your specs as production code, speeding up development and reducing mismatch bugs.
17:00-17:30 Steph Shin: How to Embed UX Thinking in Your Next API
At the heart of scalable and intuitive APIs is great user experience, but the UX of an API is rarely considered. Learn how to integrate UX strategies to create improved API experiences using real life examples and lessons learned from upgrading Shopify’s own API.
17:30-18:00 Wrap-up & Thank you
Unconference sessions in multiple tracks.
09:30-10:00 Session proposal & welcome coffee
10:00-10:15 Welcome by Kristof Van Tomme & Koen Adolfs
10:20-11:00 Sessions
11:10-11:50 Sessions
12:00-13:00 Lunch break
13:00-13:40 Sessions
13:50-14:30 Sessions
14:30-15:00 Coffee break
15:00-15:40 Sessions
15:50-16:30 Sessions
16:30-17:00 Coffee break
17:00-18:00 DevPortal Awards Gala
18:00-20:00 Networking at the Rooftop Bar


Gustav Mahlerplein 1B 1082 MS Amsterdam


in collaboration with the Write the Docs Amsterdam meetup group

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