Jaap Brasser

Jaap Brasser
Advancing Your API Strategy in an Infrastructure World


Jaap is a Developer Evangelist and a Microsoft MVP with a big passion for scripting and automation. As an IT professional Jaap is part of several professional communities, speaks & organizes technical events and writes articles on a variety of subjects on his personal blog and other websites or magazines.

Talk description

You can lead a horse to water, but you can’t make it drink. This is an accurate summary of what my initial journey of evangelizing API usage was like. In this talk I will take the audience through our journey, what worked, what didn’t work and what we learned along the way.

Building great APIs is the first step to success, but now you have this fantastic API everyone is probably already ecstatic right. Wrong. In this talk we will go through the journey, the misunderstandings the highs and the lows of getting people to actually use our APIs.

With our team we worked on building out a platform and multiple SDKs, this included building up multiple CI/CD pipelines, machine translation on our documentation and securing all this so we can safely integrate community contributions into our products.

You will walk out of this session with our lessons learned, both on technical side of things as well as how we managed to build out a supportive community for our APIs.