Where Product Marketing Meets the Docs – Interview with Liz Couto

Episode 13

API The Docs Podcast


We are talking with Liz Couto, Product Marketing Manager at Shopify, about the role of marketing and an amplifier, where the CTA is often pointing to the developer documentation. How did Shopify empathize and empower in 2020 with the exponentially growing community? Can there be too many communication channels, should you let go of some if ever? How do the many teams involved work in concert on Shopify's products and what feedback loops have they built into their docs?

The hosts are Laura Vass (Editor of Developer Portals Newsletter, Co-Founder of Pronovix) and Anett Pozsár (Senior Technical Writer, Pronovix).

Music: Virgill - Its over now (CC)


Also available on API The Docs podcast. E13 and API The Docs podcast. E13