Kristof Van Tomme
Pronovix Developer Portals
Solution Portals: Answer Engine Optimisation with Developer Portals
SESSION
How do prospective customers learn what they can do with your digital interfaces? Can they even find out what your interface capabilities are? When a prospect explores what company to invite for an RFI/RFP, can they find out if you have the relevant solutions without contacting you?
The way we search for information online has fundamentally shifted because of LLMs. This, in turn, is reshaping content marketing and marketing as a whole, how exactly is not quite clear yet, but a number of practices are emerging.
Two overlapping sets of practices are augmenting or replacing Search Engine Optimisation:
- Answer Engine Optimisation (AEO)
- Generative Engine Optimisation (GEO)
In this talk, I will explore:
- How AI is transforming search behaviour
- How this is affecting content marketing
- Why this matters to devportals
- What the differences and similarities are between AEO, GEO, and SEO
- Some of the emerging practices for Answer Engine Optimization
- Why developer portals should become solution portals
SPEAKER
Kristof is the CEO and Co-founder of Pronovix.
Follow him on Linkedin.
